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This iconic bestseller from the bestselling author of all marketers are liars proves that winners are just the best quitters and should be on every entrepreneurs book list every new project or career or relationship starts out exciting and fun. Stories are the only way we know to spread an idea. If you produce a quality product, people will want to talk about it, but you need to make it easy for them. Then it gets harder and less fun, until it hits a low point really hard, really not fun.
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